Concept/Copy

Mass General Brigham’s Sports Medicine needed their value prop to be brought to life in a way that showed the expertise and understanding they are known for. Airing during the 2021 Olympics, we went out to match the energy and excitement of the athletes they heal, using the idea of “We Hear You” to show how MGB understands their patient’s goals and the need to get back to them. Up front sound design got people into that mindset, while beautifully shot, action oriented vignettes told their story.

Creative Direction/Copy/Concept

Digital/Email/In-store/Video/Radio/Marketing Strategy/Brand

In the 3 years working with Goodyear Auto Service, I was lucky enough to help them become a more modern, accessible and energetic brand. Updating and simplifying emails for better open rates and performance. As well as creating a new value prop to connect to a younger target market.

Creative Direction/Copy/Concept/Interviewer

Broadcast-Video-Digital-Social

When Beth Israel and Lahey Health merged they not only became the largest healthcare system in Massachusetts, they became a model to change how healthcare is delivered across the country. And it all began with a question. How can we make a difference in people’s lives? The answer — help people get healthier.

Hard working and sophisticated animated T.V. hit the points, a video doc series put the difference makers front and center and an old fashioned pitch video helped sell what healthier could be.

Creative Direction/Copy/Concept

Brand Narrative/Video/Digital/Landing Page/OOH

For the last few years Pitt has completely reinvented itself to become one of the most innovative and forward thinking airports in the country. After pitching and beating out 40 different agencies, it was time to get to work and create their new brand narrative, starting with an emotional video that explains the intention behind the innovation.

Creative Direction/Copy/Concept

2018 Hatch Award Winner — Longform video

Created new branding and tagline "Urban Talent is American Talent" for this amazing non-profit as well as a video that spoke directly to one of the biggest problems in America today — social mobility. The video premiered on the Jumbotron at Fenway Park with Governor Charlie Baker and Mayor Marty Walsh in attendance.

Creative Direction/Copy/Concept

Video

Horizon’s is a non-profit dedicated to enriching Boston's underserved youth. These videos were primary created to drive donations for their great cause.

Creative Direction/Copy/Concept

Digital

An organization that helps the world's sick and hungry. Across the world Partners in Health helps the people who need it most. We needed to bring awareness to the difference they were making and the help they needed to do it. So to do that we had to be as real and truthful as possible.

Creative Direction/Copy/Concept

PeoplesBank specializes in offering Real. Simple. Banking. So I wanted to show the power that can have in their customers lives. That led us to a funny spot that shows the transformation simple banking can have.

Creative Direction/Copy/Concept

Outdoor/Video/Social

Arsenal Yards is a brand new mixed use space in Watertown and home to many well known national brands in the retail and restaurant spaces. They needed a brand identity, but also needed help driving business for all the other brands there during a heavy construction period. Smart and funny was the way to go.

Creative Direction/Copy/Concept

Creating for the biggest horse racing event in the world is a writers dream. Part Masters, Part Superbowl, All a breed apart.

Copy

Video-Digital

Engineering emotion & CES in Las Vegas. To win the business, we showed Bose Automotive how they could emotionally connect with their customers. After, we documented their one of a kind experience at CES in Las Vegas. An experience that showed the world how Bose would move beyond sound. 

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Creative Direction/Copy/Concept

Video-Digital-Social

Mobi is a brand new way to buy and install tires. My job was to develop the brand and create a digital campaign to support its launch. Right now testing and optimizations are happening to learn about the target.

Copy

Brand-Broadcast-OOH-Video-Radio-Website

New England’s energy companies were merging into one and not only needed a name and branding but also a fully integrated campaign to inform customers what was happening. Today, Eversource is transforming how New England uses energy and has become The #1 efficiency providing in the nation. (Energize CT has helped us get there.)

Copy/Concept

Print-Digital

Tom Tom was bringing the first fitness watch with the ability to hold hours of music to market and needed a campaign that worked in concert with this unique selling point. Print ads ran in America as well as overseas.

Creative Direction/Copy/Concept

Video

Animated six second bumper ads. Lahey Health was opening a new facility in a highly desirable shopping center and needed a way to connect all the health services they offer with a retail shopper.

Copy/Concept

Print-OOH

Science and compassion was the idea. This is how it got brought to life. Planting a stake in the ground and connecting with people’s hearts and minds.

Helping a brand find its voice is a delicate dance of learning, listening and discovering everything it represents internally and externally.